2018 · Management report
Four-month target exceeded
GoMind’s 2018 management report stated that the agreed four-month growth target for digital indicators was exceeded. The measurement cycle helped identify adjustments and improvement opportunities.
Selected client experience · 2017–2018
Comfenalco Valle
From individual campaigns to a digital growth system.
Connecting strategy, campaigns, landing pages and measurement around an institutional service portfolio.
Comfenalco Valle
Institutional services · Valle del Cauca, Colombia
The challenge
One portfolio. A coordinated direction.
Promoting education, recreation and cultural services required connecting marketing priorities with digital content, campaigns and information for different audiences.
GoMind’s role brought together digital strategy and project coordination, with a scope covering web support, landing pages, community management and digital design.
The growth system
Every action connected to the next.
The strategy connected service communication with information and contact pages, supporting the client’s commercial follow-up and a cycle of measurement and improvement.
- 01
Plan
Service priorities and a coordinated campaign calendar.
- 02
Activate
Organic content and paid campaigns connected to the service offer.
- 03
Capture interest
Landing pages with information and contact forms.
- 04
Support follow-up
Interested contacts for the client’s commercial team.
- 05
Measure and adjust
Digital indicators to guide the next planning cycle.
A coordinated marketing process; commercial follow-up and sales closing remained with the client’s team.
From strategy to execution
Direction, execution and learning.
Campaign coordination
Organic and paid campaigns for education, recreation and cultural programs, documented in the 2018 management report.
Digital touchpoints
Web support, landing pages and community management within the project scope.
Planning and content
Campaign planning linked to the service calendar and coordinated with the client.
Measurement and adjustments
Monitoring digital indicators to identify performance changes and improvement opportunities.
Documented evidence
Results with their context.
2017 · Supplier evaluation
“Excellent”
Comfenalco Valle rated GoMind’s services “Excellent” for July–December 2017. The evaluation was communicated on January 30, 2018 and included project coordination, webmaster services, community management and digital design.
Historical experience. The supplier evaluation covers an earlier period than the 2018 report.
What this experience demonstrates
A system needs coordination.
GoMind connected strategic direction, digital touchpoints and execution within an institutional portfolio. This historical experience helps explain our current approach to Growth Systems.
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